GEO (Generative Engine Optimization)The practice of structuring content, schema and online signals so that AI-powered answer engines — including ChatGPT, Perplexity and Google AI Overviews — select your business as a cited source when generating responses to relevant queries.AEO (Answer Engine Optimization)Content strategy focused on directly answering the specific questions users ask AI assistants, formatted and structured so that those assistants can extract and cite the answer accurately, including question-answer pairs, definitions and step-by-step explanations.AI OverviewsGoogle's AI-generated summary answers that appear above the standard search results for a growing share of queries, drawing from web content and structured data to synthesize a direct response, often with citations to source pages.CitabilityThe quality of a business's online presence that makes AI assistants likely to reference it when generating a response to a relevant query, determined by schema accuracy, content relevance, signal consistency and source authority.Schema.org vocabularyA shared set of structured data types and properties maintained by schema.org and used by Google and other systems to describe entities including local businesses, services, addresses and reviews in a standardized machine-readable format.Signal consistencyThe degree to which a business's name, address, phone number, categories and service descriptions are identical across all online surfaces — Google profile, website, directories — allowing AI assistants to build a confident, single-source picture of the business.