Every number your business runs on. In one place.
Free, interactive tools built for home and construction businesses: cost estimators, pricing and profit calculators, ad and lead ROI, plus document generators for estimates, invoices and checklists. No sign-up to use them.
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- 26 free tools
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Cost & estimates
What a remodel costs, by sq ft and line item.
Bathroom Remodel Cost Estimator
See how much a bathroom remodel costs in the United States, broken down line by line. Set your bathroom size in square feet, the scope of work (cosmetic refresh, standard remodel, or full gut with a layout change), the finish quality, and your region, and get an estimated cost range plus a breakdown for plumbing, tile and surfaces, fixtures, labor, and demo. A transparent model with realistic USD figures aligned with public Angi and HomeAdvisor ranges, not inflated numbers.
Home Renovation Cost Calculator
Estimate how much a home remodel costs in the US before you call a contractor. Pick a project type (whole-home remodel, room addition, kitchen, bathroom or basement finish), set the size in square feet, choose a budget, mid-range or high-end quality tier, and select your cost area as a proxy for your ZIP. The calculator returns an estimated cost range, the cost per square foot where it applies, and a directional split across labor, materials and permits, overhead and contingency. A transparent model with no inflated numbers: costs always show as a range because US remodel pricing varies widely by ZIP, metro and finish level.
Kitchen Remodel Cost Estimator
Estimate how much a kitchen remodel costs in the United States before you call a single contractor. Set your kitchen size in square feet, choose the scope (minor cosmetic, midrange, or major upscale), pick cabinet quality and countertop material, decide whether to include new appliances, and adjust for your regional cost level. The tool returns a project cost range with a line-item breakdown for cabinets, countertops, appliances, plumbing and electrical, flooring and backsplash, and labor, plus a cost per square foot. A transparent, directional model built on US market data.
Pricing & profit
Your hourly rate, true margin and job profit.
CAC and payback period calculator
Work out what it costs to acquire a new customer (CAC) and how many jobs and how many months it takes to recover that investment. Adjust your monthly marketing spend, the new customers it generates, the average first job value, your gross margin and repeat jobs per year, and you'll see your CAC, the gross profit on the first job, payback in jobs and in months, and the annual gross profit per customer. Transparent, directional model: a healthy business recovers CAC within the first 1-2 jobs.
Capacity and Staffing Calculator
Check whether your home-service business has the capacity to meet the demand coming in and how many technicians you actually need so you stop turning work away or carrying idle crew. Adjust the jobs coming in per week, the average hours per job, the technicians on payroll, the billable hours per tech and the average job value, and you will see your utilization rate, your real capacity in jobs, your headroom or shortfall, the technicians needed and the revenue you leave on the table each week when demand outruns capacity. A transparent model, no promises.
Contractor Hourly Rate Calculator
Work out what you should charge as a contractor in the US, in dollars, after the costs most trades forget: liability insurance, overhead, truck and vehicle, downtime, self-employment tax (~15.3%) plus income tax, and the health insurance an employer used to cover. Adjust your target take-home pay, annual overhead, billable hours per week, weeks worked, your tax buffer and your benefits, and see the hourly rate, day rate, billable hours per year and the pre-tax revenue you actually need. A transparent break-even-plus model — no inflated numbers.
Customer Lifetime Value (LTV) Calculator
Work out what a home-services customer is really worth across the whole relationship, not just the first job. Adjust your average job value, jobs per year, retention years, gross margin and referrals, and see the margin-based LTV, the revenue LTV, the value including referrals, and the most you can sustainably pay to acquire a customer under the classic 3:1 LTV:CAC rule. A transparent, directional model grounded in the retention research of Bain & Company and Harvard Business Review.
Hourly Rate Calculator for Contractors
Work out the hourly rate you need to charge to hit your income goal while covering every cost. Adjust the take-home income you want, your annual overhead, the hours you actually invoice each week, the weeks you work and your extra margin, and see your break-even rate and your final hourly rate. No magic formulas: the classic mistake is pricing on hours worked, not billable hours, and forgetting overhead entirely.
Job Profit Margin Calculator for Contractors
Find out the true profit margin on a single job once overhead is allocated on top of materials and labor. Enter the job price, materials cost, labor cost, hours on site and an overhead percentage, and instantly see your net profit, your real margin, your real markup, the total cost including overhead, and your profit per hour. A transparent model that exposes the two mistakes most contractors make: ignoring overhead and confusing markup with margin.
Maintenance plan revenue calculator
Calculate how much predictable recurring revenue your home-service business can generate with an annual maintenance or service plan. Adjust your active customers, the share who join the plan, the yearly price, how long members stay, and your current one-off revenue, and you will see the ARR, the MRR, the recurring value over the whole retention period, and how much of your revenue becomes predictable. A transparent, directional model with no inflated numbers.
Quote Margin and Markup Calculator
Price a home-service job without falling for the most common pricing mistake: confusing margin with markup. Enter the job cost (materials plus labor), choose whether to price by margin or by markup, adjust the percentage, and instantly see the price to charge, your profit, your real margin and your real markup. The tool makes it obvious why a 30% markup leaves only about a 23% margin, a leak that erodes profit quote after quote.
Retention and churn calculator
Calculate how much money your home-service business loses every year to customer churn, and how much you would gain by cutting that leak by a few points. Adjust your active customers, your annual churn rate, the average revenue per customer, your gross margin, and the points of churn you aim to cut, and you will see the revenue lost per year, the average customer lifespan, the extra customers you keep, and the extra profit you generate. A transparent, directional model.
Marketing & leads
ROI on ads, calls, reviews and leads.
Break-Even ROAS Calculator for Contractors
Calculate the minimum ROAS you need before your ads start losing money, based on your gross margin. Adjust the margin, your monthly ad spend, and the net margin you want to earn, and see your break-even ROAS, the revenue you need to break even, and the target ROAS that leaves a profit. No opaque formulas: break-even ROAS depends only on your margin, not on industry averages. A tool to stop confusing ROAS with profitability.
Email Marketing ROI Calculator
Calculate how much revenue your email list returns each year. Adjust your list size, emails sent per month, open rate, click rate and click-to-job conversion, plus your average job value and the cost of your email tool. You will see monthly and yearly revenue, the jobs it generates, the ROI over the tool cost and the revenue per subscriber. Transparent, directional model: email is the highest-ROI channel (Litmus and the DMA estimate $36 to $42 back per $1 spent), but the numbers depend on your list, your offer and your cadence. Sending requires valid consent under CAN-SPAM.
Google Ads ROI Calculator for Contractors
Work out the real return on your Google Ads spend before you commit a dollar. Adjust your monthly budget, average CPC, landing-page conversion, lead-to-job close rate and average job value, and see the clicks, leads and jobs the campaign generates, the cost per lead, the cost per job, the net profit, and the ROAS (return per dollar spent). A transparent model with no inflated numbers, using reference CPC and CPL figures from WordStream Google Ads benchmarks.
Local SEO Traffic & Leads Calculator
Calculate the extra traffic, leads and revenue your home-service business would gain by moving up the Google rankings for a local search. Adjust the monthly search volume, your current and target positions, and your conversion rates, and see the extra clicks per month, the extra leads and jobs, and the additional revenue per year. It uses an organic CTR-by-position curve drawn from public studies: directional, with no inflated numbers, and with a clear warning that the local pack behaves differently.
Marketing Budget Calculator for Contractors
Calculate how much your contracting business should invest in marketing based on annual revenue and your growth goal. Choose maintain position, grow, or aggressive growth, fine-tune the exact percentage, and see the recommended monthly and annual budget plus a suggested split across local visibility, paid ads, website, and reviews. Common guidance puts marketing spend at 5 to 10 percent of revenue, higher for newer or growing firms. Directional model, no inflated promises, just a sensible starting point you can adjust to your trade and stage.
Missed-Call Revenue Calculator for Contractors
Calculate how much revenue your home-service business loses every year to calls that go unanswered, and the return on an AI receptionist that answers 100% of them 24/7. Adjust your monthly calls, the percentage you miss, your average job value and your close rate, and see the revenue lost per month and per year, the net profit with AI, and the ROI. A transparent model with no inflated numbers: the response-speed effect is backed by Harvard research.
Google Reviews Target Calculator
Find out how many Google reviews you need and at what pace to gather them so you can match your best-rated competitor and climb the Local Pack. Adjust the reviews you already have, your target, the jobs you close each month and the share of customers who leave a review when asked, and see the months to target, a realistic weekly pace and the ask rate you would need to get there in a year. Transparent model, no ranking promise: reviews are a meaningful signal but neither the only one nor a guarantee of position.
Sales Funnel Calculator for Contractors
See your sales funnel stage by stage: leads to quotes, quotes to booked jobs. Adjust your monthly leads, the conversion rate at each step and your average job value, and see revenue per month and per year, your overall conversion, and above all which of the two stages is your bottleneck. The tool calculates how much revenue you unlock by improving that weak stage by ten points, so you know where to invest before spending more to buy leads.
Speed-to-Lead Calculator for Contractors
Calculate how much revenue your home-service business loses by responding slowly to leads, and how much extra revenue you would generate by responding in five minutes. Adjust your monthly leads, average job value, current response time and your close rate in the 5-minute window, and see the jobs you fail to book, your effective close rate today, and the extra revenue per month and per year. A directional model with an explicit decay curve and no inflated numbers: the response-speed effect is backed by Harvard Business Review.
Money & financing
Financing, markup vs margin and licensing.
Home Improvement Financing Calculator
Show a homeowner the monthly payment on a project instead of a lump sum, and close bigger tickets. Enter the project amount, any down payment, the APR, the term in months, and an optional dealer or finance fee, and see the estimated monthly payment, the amount financed, the total of payments and the total interest in real time. Built for contractors selling financing now that the 25C federal tax credit has expired. A transparent amortization model: it is an illustration, not a loan offer.
Markup vs Margin Calculator for Contractors
A free contractor markup calculator that prices your job and settles the markup vs margin question in one screen. Enter the job cost (materials plus labor), choose whether to price by margin or by markup, slide the percentage, and instantly see the price to charge, your profit, and your real margin and real markup side by side. The tool makes the trap obvious: a 30% markup is not a 30% margin, it is only about 23%, and that gap is where contractors lose money quote after quote.
Document generators
Estimate, invoice and checklists as PDF.
Contractor Invoice Generator
Build a clean contractor invoice in minutes, with the fields a homeowner or a general contractor's accounts team expects to see. Enter your business and client details, add line items, set the sales tax rate for your jurisdiction, subtract any deposit the client already paid, and choose the payment terms (due on receipt, Net 15 or Net 30). The document on the right updates as you type and shows the balance due in large type. Save it as a PDF. A free invoice template for contractors that does the math so you do not undercharge or forget the deposit.
Professional Estimate and Proposal Generator
Build a clean, professional contractor estimate or proposal PDF in minutes, with your logo, license number, itemized line items, sales tax, a deposit due now and a balance due on completion. Enter your company and client details, add or remove line items with quantity and unit price, set the sales tax for your state and the deposit percentage, then download a print-ready PDF with a built-in acceptance and signature block so the estimate becomes a signed proposal the moment the homeowner approves it. A free proposal generator for contractors that turns a quick quote into a document that wins the job.
Contractor License Checklist by State
Build a personalized, printable contractor licensing checklist for your trade and your state. Pick your trade (general contractor, electrician, plumber, HVAC, roofer or handyman) and one of ten representative states, and the tool surfaces the real state licensing board, its website and the key rule to know, then lays out the eight steps every contractor follows: confirm the requirement, meet experience and exam rules, pass the exams, get bonded and insured, register the business, apply with the board, get local permits and keep the license active.
A number is a start. A strategy is the finish.
These tools tell you where the money is. We help you go and get it: a free 30-minute audit of your visibility and conversion, with your data on the table.
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