Who is behind Made For Builders
A small team and AI agents working together. This is what's here, no inflating.
Edu López Parada
Founder and AI Strategist
Edu leads strategy and product. His ground: AI agencies, GEO/AEO (optimization for generative engines like ChatGPT or Perplexity), and digital marketing for the home-services and construction industry.
His rule is simple: if a capability can't be deployed and measured, it doesn't get sold.
Team + AI agents. The same system we install.
Made For Builders is not a hundred-person agency. It's a small team operating with its own AI agents — the same ones we deploy for clients. Today that model runs more than 12 brands across 4 markets and 3 languages. If the machine didn't work, we'd notice before anyone else.
By role, not by name.
For privacy, the rest of the team and the partners of the brands we operate appear by role, without full names.
Technology and agents
Architecture, deployments, and operation of the AI agents: receptionist, WhatsApp, quotes, aftersales.
Content and SEO
Editorial in 3 languages, local SEO, and GEO/AEO. Every piece with an author, a date, and a source.
Client operations
Onboarding, support, and the one-page weekly report. A person answers; the agents execute.
Trade partners
Working professionals from the brands we operate. Every capability is tested on a real business before it reaches a client.