Generative Engine Optimization (GEO)The practice of structuring a business's online information, including schema markup, content and signal consistency, so that generative AI systems such as ChatGPT and Perplexity include it as a cited source in their answers.Answer Engine Optimization (AEO)A content strategy that creates pages designed to answer specific questions directly and completely, mirroring how AI assistants select sources to cite when responding to a user query rather than returning a list of links.CitabilityThe measurable likelihood that a given AI assistant will mention a business by name when a user asks a relevant question. Citability can be tested, tracked over time and improved through structured data, AEO content and signal consistency.AI OverviewThe AI-generated summary block that Google places above traditional search results for a growing range of queries, including local service searches. Appearing in an AI Overview provides visibility above the local pack for high-intent Atlanta queries.LocalBusiness schemaA structured data type defined by schema.org that describes a business's name, address, service area, services offered and other properties in a machine-readable format. It is the primary schema type used to make a local contractor citable by AI assistants.Signal consistencyThe state in which all of a business's online presences, including its GBP, website, directory listings and review profiles, present identical, non-contradictory information. AI assistants weight consistent sources more heavily when selecting citations.