Fast growth pulls in heavy competition
San Antonio added nearly 24,000 residents in a single year, the fourth-largest gain of any U.S. city. More households mean more HVAC, remodeling, and new-build demand, but a booming market also draws contractors from everywhere. More supply means more noise in search results, and the difference between growing and stalling is being the business an AI assistant or Google Maps surfaces when a homeowner searches right now.
Source: U.S. Census Bureau, Vintage 2024












