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YOUR MARKETING & TECHNOLOGY PARTNER · HOME & CONSTRUCTION · 4 COUNTRIES

Show up first.Answer every time.Grow.

We're the marketing and technology partner for trades and construction businesses. AI is the engine; the result is that you coordinate your crew and grow.

  • Visibility
  • Conversion
  • Operations
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app.madeforbuilders.com / ai-receptionistLIVE

Hi, I've got a leak under the kitchen sink and water is coming out fast. Can you come out today?

21:47

We can sort it tonight. The emergency call-out is £95 and covers the trip plus the first half hour. Would a technician between 22:30 and 23:00 suit you?

21:47

Yes, that works. See you then.

21:48

ServiceLeak under sink
ETA22:30–23:00
AreaManchester · Didsbury
Answered in 2.3sCRM updated
12+
Brands operated
MFB operations · 2026
04
Active markets
ES · BR · US · UK
~750
Indexed pages
Search Console · Jun 2026
03
Languages
ES · PT · EN

BEFORE MFB

Your day burns on work that never signs a contract.

While you answer calls, reply to reviews and write quotes one by one, your competition is closing jobs.

6.4 h
daily average on admin work
MFB sector survey 2026 · n=534 SMEs
  • Answering calls and WhatsApp all day
  • Writing quotes one by one
  • Replying to reviews and messages
  • Typing job sheets into spreadsheets
  • Posting on social media
  • Managing Google Ads and Meta
  • Chasing invoices and aftersales
  • Chasing clients to actually pay

THE PLATFORM

Three fronts and an agent that never sleeps.

We answer, quote, post and log everything for you, with AI as the engine. You focus on the one thing a machine can't do: team, vision, expansion.

Visibility

Local SEO, GEO/AEO, schema, Google Business Profile, reviews. Show up first when someone searches for your service on Google, ChatGPT, Perplexity or Gemini.

See the layer

Conversion

24/7 AI receptionist, web chat, WhatsApp + SMS agents, intelligent CRM, automated quotes. We turn every missed call into a booked visit.

See the layer

Operations

Automated aftersales, review replies, social content from job photos, voice-to-job sheets, weekly reports. We free your team from the paperwork.

See the layer
24/7LIVE

24/7 AI agent

Answers, replies and books in your voice, any hour, without you picking up the phone.

01VISIBILITY, LIVE

They find you, not your competition.

When a neighbour in your area searches for a plumber on a Sunday afternoon, the first name they see is yours. On Google, on the map, and when they ask ChatGPT too.

  • First on Google in your area
  • Google Business Profile kept up to date
  • Reviews answered
  • Cited by ChatGPT and Gemini
  • Ads only where they pay off
google.co.uk/search?q=emergency+locksmith+london
Google
emergency locksmith london
AllMapsImagesVideosNews
AI Overview

For an emergency lockout in central London, London Lock & Key 24h operates 365 days with a £95 callout fee. The firm has a verified registered address, a 4.9/5 Google rating (217 reviews) and answers calls with a virtual assistant trained by Made For Builders.

Sources: londonlockandkey.co.uk · tradescore.co.uk · madeforbuilders.co.uk

Businesses near you · LondonView map →
1

London Lock & Key 24h

4.9(217)·Locksmith

Open 24 h · Camden · From £95

Open nowlondonlockandkey.co.uk
2

Capital Locksmiths Ltd

4.2(68)

Closes 22:00 · Islington

3

QuickKey London

3.8(31)

Closed · Hackney

Llondonlockandkey.co.uk›emergency-callout

London Locksmith 24/7 · Emergency callout from £95

Emergency locksmith service across Greater London. Engineers dispatched in under 30 min. Transparent pricing. Verified address and LocalBusiness schema.

02CONVERSION, LIVE

We answer the calls you can't take.

If the phone rings while you're on site or having dinner, the system answers in your voice, identifies the problem, gives a guide price and books the visit. You only get an alert when you actually need to go.

  • Phone answered 24 hours
  • WhatsApp replies in seconds
  • Quotes sent on their own
  • Appointments in your diary
  • Alerts only for what matters
AI agent · live

Hi! I'm the assistant at Made For Builders, your marketing and technology partner for home and construction. How can I help you today? Ask about how we work, real cases or anything on your mind.

Can make mistakes. For binding info, talk to the team.

app.madeforbuilders.co.uk/reports
Engineer dictates2:04

"Replaced euro-cylinder 45/45 mm, cut three new keys. Door aligned and latching correctly."

AI transcribes and structures
LK
Job reportJob #2418
02 Jun 2026
CustomerResident at door
AddressCamden High St · NW1 8DH · London
Work carried outEuro-cylinder 45/45 mm replacement and door alignment
Materials
  • Euro-cylinder 45/45 mm × 1
  • Laser-cut keys × 3
  • Steel fixings × 4 pcs.
Duration30 min
IssuesNone
Digital signature
Signed
Job report generated on site · paperless

03OPERATIONS

We do the paperwork.

Job sheets are written from a voice note. Reviews get answered instantly. Maintenance reminders send themselves. Your team stops spending whole evenings in front of a computer.

  • Job sheets from a voice note
  • Reviews answered in minutes
  • Automatic reminders
  • Social content from job photos
  • A weekly one-page report

AFTER MFB

Your business runs. You coordinate and grow.

Your phone only rings when there's a decision to make. The system handles the rest and tells you about it in a one-page report.

What we absorb for you

  • Calls and WhatsApp 24/7
  • Automated quotes
  • Review and message replies
  • Job sheets from voice notes
  • Social content from job photos
  • Reminders and aftersales

What you reclaim

  • Coordinate and train your crew
  • Negotiate with suppliers
  • Walk sites and close deals
  • Decide where and how to grow
  • Real personal time

+4 h

of free time per day

First-quarter average for MFB clients

SOLUTIONS BY TRADE

If your business walks into a home, we get it.

One template doesn't fit all. Every trade has its own urgency, average job value and seasonality; we work with data on each one.

See all trades

CAPABILITIES

A capability for every gap in your business.

We operate in 4 markets and 3 languages

BACKED BY DATA

Industry data behind every decision.

See all
74%
of calls to home-services businesses in the US go unanswered
NextPhone dataset · n=130,175 calls
+340%
monthly AI impressions after deploying our stack on sister brands
12-month average · MFB operations
0.737
correlation between YouTube presence and LLM citation
Ahrefs · 75,000 brands · Dec 2025
The winner in this sector is no longer the one who advertises the most. It's the one who's there when the customer needs them, even while asleep.

Tu Ventana, Madrid

Windows and glazing · Madrid, ES

Made-to-measure windows and smart aluminium, quoted within 24 hours.

Cerrajero Bilbao 24h

Emergency locksmiths · Bilbao, ES

Emergencies handled in minutes, even at three in the morning.

Fontaneros AL Rescate

Plumbing · Galicia, ES

Leaks and bathroom refits with a visit confirmed the same day.

Mister Piscinas

Pools and maintenance · Levante, ES

Construction and maintenance on an automated seasonal calendar.

DATA & TRUST

Your data, your business, your rules.

UK GDPR compliant, securely hosted data and a human team behind every rollout. No lock-in, no fine print.

  • UK GDPR
  • Secure hosting
  • No lock-in
  • Human support

Brands we've built

  • Tu Ventana, Madrid
  • Manitos al Rescate
  • Reformas al Rescate
  • Reformas del Norte
  • Gali Caldera
  • Mister Piscinas
  • Tu Fontanero, Coruña
  • HogarAssist

RESOURCES

Your growth starts here.

AI, VISIBILITY & DATA

Frequently asked questions

Direct help

Question not listed?

Talk to the team
  1. Q/01How does a plumbing, renovation or construction company show up when someone asks ChatGPT, Gemini or Perplexity?

    You show up when your site is citable by the model: structured content with verifiable data, correct schema.org, a consistent Google Business Profile and, above all, not blocking AI crawlers in your robots.txt. Generative engines don't work like classic search: they extract and cite trusted sources instead of listing ten links. Our job is to turn your business into one of those sources for your trade and your area.

    Sources & resources
  2. Q/02What is GEO (Generative Engine Optimisation) and how is it different from classic SEO?

    GEO —Generative Engine Optimisation, also called AEO— means optimising so AI engines (ChatGPT, Gemini, Perplexity and Google's AI overviews) cite your business in their answers. Classic SEO chases a position in a list of links; GEO chases being the source the model extracts and attributes. They share a technical base —speed, schema, authority— but GEO prioritises structured data, verifiable facts and citability over keywords.

    Sources & resources
  3. Q/03How much business does a home-services firm actually lose by not answering the phone?

    74% of calls to home-services businesses in the US go unanswered (NextPhone dataset, n=130,175 calls). Every missed call after hours usually goes to the next firm on the Google list. An AI receptionist answers 24/7 in your voice, tells a real emergency from a minor query and books the visit, so that work stops evaporating.

  4. Q/04Does blocking AI bots (GPTBot, ClaudeBot, PerplexityBot) protect my site or make me invisible?

    It makes you invisible. The December 2025 Rutgers/Wharton study measured that blocking training bots cuts monthly visits by 23.1%. GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot and Google-Extended are the crawlers that let a model know and cite your business; blocking them in robots.txt erases you from AI answers. That's why we leave them explicitly allowed from day one.

    Sources & resources
  5. Q/06Why does video presence (YouTube) make AI cite my business more?

    Because models associate authority with multi-format presence. An Ahrefs analysis of 75,000 brands (December 2025) found a 0.737 correlation between YouTube presence and how often an LLM cites that brand. For a local business, a few well-structured videos —process, before and after, FAQ on video— reinforce your AI citability on top of your ranking.

  6. Q/07How is a marketing and technology partner specialised in construction different from a traditional marketing agency?

    Three things: vertical focus, product and data. We work only the home and construction sector, so the AI receptionist understands a job sheet and a plumbing emergency; we deliver deployed product —visibility, conversion and operations—, not retainer hours; and every decision comes with our own sector data on the table. A generalist agency sells you campaigns; we take care of everything and install capabilities that keep working on their own.

START TODAY

Your competition is already growing with a partner. Don't get left behind.

Free 30-minute audit using your business data. No commitment, no generic decks. We tell you exactly the three levers to move first.

Book your audit →
  • 30 min
  • No commitment
  • 24h response
  • First-party data