Google Ads and Meta Ads for trades

It depends on job type, average ticket and how competitive your postcode is. As a rough guide, emergency services (boilers, electrical faults) need around 1,500 to 3,000 GBP per month to generate consistent volume in a city. Renovation projects require less volume but higher spend per lead. We model the expected cost per lead before you commit a penny.

Search campaigns can generate leads within 14 days of going live if the keyword list, targeting and tracking are correctly set up from the start. Performance Max typically takes 4 to 6 weeks to exit the learning phase. Meta Lead Ads can produce results faster for renovation-type jobs where the audience targeting is strong.

Search Ads give you precise control: you choose the keywords, write the ads and set the bids. Performance Max hands more control to Google's automation and places ads across Search, Maps, YouTube and Display. For trades, we run both: Search for high-intent emergency terms where control is critical, and Performance Max for broader local reach.

Meta works well for renovation, extension and interior design services where the prospect is in a browsing mindset and can be captured with a striking before-and-after or a short video testimonial. It works less well for emergency services where intent is immediate and Search is faster. We use Meta for the pipeline jobs and Google Search for the urgent ones.

A qualified lead is a phone call lasting more than 60 seconds, a completed form with a valid job description and postcode, a WhatsApp conversation that includes a job type, or a booked survey. Spam calls, wrong numbers and out-of-area enquiries are excluded from your CPL calculation.

Not necessarily, but your landing page experience directly affects your Quality Score and therefore your cost per click. If your current site loads slowly, is not mobile-optimised or lacks a clear call to action, we will flag this in the audit. Core Web Vitals are a confirmed signal in Google's ad quality assessment.

No. We work on a rolling monthly basis. That said, paid search needs at least 90 days to gather enough conversion data for smart bidding to optimise reliably. We will be honest with you if we think a budget or timeline is not viable before you start spending.

We assign dynamic phone numbers to each campaign. When a prospect calls, the system records which keyword or ad group triggered the call and logs the duration. Call recordings — if enabled — require explicit consent under UK GDPR and are handled with a lawful basis, secure hosting and data minimisation. The ICO has published guidance on AI-assisted tools and data processing.

We integrate Google Ads and Meta campaigns with an AI receptionist from our Conversion layer. Every call that goes unanswered is caught, the job type and postcode are captured, and the lead is logged and followed up automatically. Without this integration, you are paying for leads and then losing them before a human is ever involved.

Yes. We manage them as a single integrated layer: shared conversion tracking, consistent creative assets, and a unified budget allocation review each week. Running both channels also lets us see which one produces the lower cost per lead for each job type and shift spend accordingly.