AI review replies in your brand voice, on-brand

Google Business Profile, Trustpilot and Houzz are included by default for the UK market. Google is the highest-priority platform for local ranking and AI citation. Trustpilot carries weight with B2B and refurbishment clients. Houzz is the most relevant for interior renovation and high-end project work. Additional platforms can be added on request if they are API-accessible.

Not from the reply itself. The voice profile is built from your own writing, your own phrases and your own brand guidelines — the output reads like you, not like a chatbot. The ICO does not currently require disclosure for AI-generated review replies, provided no personal data is processed unlawfully and the reply does not make false claims.

One- and two-star reviews are never auto-published without a check. The system posts a short, neutral holding reply and immediately sends you an internal alert with the review text and a suggested response draft. You decide whether to post the draft, edit it or call the customer first.

Yes. Google's local ranking documentation lists responsiveness as a quality signal for Google Business Profile. A consistently high reply rate — particularly on recent reviews — contributes to prominence scoring in the local pack algorithm. Beyond ranking, reply rate is one of the most visible trust signals for a prospect comparing two businesses side by side.

Yes, in two ways. First, the review content itself is crawlable text that AI engines read as social proof — replied reviews signal an active, engaged business. Second, structured Review and AggregateRating data updated after each reply gives models a machine-readable authority score. The Ahrefs study of 75,000 brands found a 0.737 correlation between multi-platform presence — of which reviews are a component — and LLM citation frequency.

Every reply is logged in your dashboard before and after posting. If you spot a reply that does not fit — wrong tone, missing context, a factual error — you flag it in the dashboard and we correct the voice profile the same day. Supervised mode (approval before publish) is available at any time and is the default for the first three weeks of onboarding.

Yes. Review text is public data. Processing it to generate a reply falls under legitimate interest under UK GDPR: there is a clear business purpose, the data is already public, and the processing is proportionate. Reviewer names or contact details are never stored beyond what is needed for the reply. All processing is hosted in the UK and ICO-aligned. We document the legitimate-interest assessment for your records.

Three weeks end to end. Week one is the voice audit. Week two is API integration and routing configuration. Week three is supervised mode — the first 50 replies run with your approval before posting. By week four you are fully live. If you have an urgent backlog of unanswered reviews, we can prioritise a manual-assisted catch-up in parallel.

Yes. If your business receives non-English reviews — Welsh, or reviews from international clients — the model can generate replies in the same language as the review, using a language-specific voice profile. We flag this as a configurable option during onboarding.

It is a structured document covering: preferred greeting style, formality level, phrases you use frequently, phrases you never use, how you refer to your services and your team, how you handle compliments vs. criticism in writing, and any regulatory phrases required for your trade. It is reviewed and updated monthly and is owned by you.