Lead qualificationThe process of gathering sufficient information from a caller to assess the type of work, urgency and viability before routing it to the appropriate response. A well-qualified lead reaches the tradesperson with all the context they need to decide whether and how to respond.Emergency routingA set of rules defining which call types are escalated immediately to the tradesperson out of hours (for example, no heating with a vulnerable occupant) versus which are logged for callback.Missed call costThe revenue foregone when an inbound call is not answered and the potential client calls a competitor. For a Manchester trade business, this can be estimated by multiplying average missed call volume by the average job value and close rate.CRM integrationThe automatic logging of a call summary and caller details into a customer relationship management system, creating a traceable lead record regardless of whether the call was answered by a person.Out-of-hours coverageCall handling capacity outside standard business hours: evenings, nights, weekends and bank holidays. For trades dealing with home emergencies, this period generates a disproportionate share of high-value urgent work.Script configurationThe setup process that defines how the AI identifies itself, which questions it asks, what vocabulary it uses and how it responds to different call types. A trade-specific script performs substantially better than a generic one.